Public relations guidelines, as suggested in the text by Rod Caborn of the firm Yesawich, Pepperdine, Brown & Russell include all of the following except:
A) A consistent, on-going PR program should provide consistent, on-going results
B) Great public relations depends on creative management
C) PR people must understand your marketing plan
D) It is not imperative for a good PR plan to be written; some of the best campaigns will evolve from current events
Correct Answer:
Verified
Q21: The overall goal of merchandising is to:
A)
Q22: Handling negative publicity takes all of the
Q23: The first basic rule in merchandising is:
A)
Q24: After Hurricane Katrina, Marriott Rewards members were
Q25: An effective PR news release:
A) Is designed
Q27: Measuring the success of a public relations
Q28: Public relations are all of the following
Q29: Which is not an element of the
Q30: Which is not an example from the
Q31: Business centers in hotels that cater to
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