After Hurricane Katrina, Marriott Rewards members were allowed to convert their rewards points into monetary donations to the Red Cross. This is an example of:

Question

Quizplus · Accepted Answer

This is an example of public relations because Marriott is engaging in an activity (allowing rewards points to be converted into donations) that improves its public image and builds goodwill among its customers and the public, rather than directly promoting its services for sale.

After Hurricane Katrina, Marriott Rewards Members Were Allowed to Convert