When planning public relations, the firm must consider all of the following except:

Question

Quizplus · Accepted Answer

Merchandising is not typically a direct consideration in planning public relations activities. Public relations focus on managing the spread of information between an organization and the public, which involves the purpose of the communication, identifying target markets, choosing appropriate media for message dissemination, and positioning the organization in a certain way in the public eye. Merchandising, which deals with the promotion and sale of products, is more directly related to marketing and sales strategies.

When Planning Public Relations, the Firm Must Consider All of the Following