The certainty about the duration of the benefits of advertising is that the effects last over a long period of time.

Question

Quizplus · Accepted Answer

The effects of advertising can vary greatly; some campaigns may have long-lasting impacts, while others may only influence consumer behavior for a short period. The duration of advertising effects is not certain and depends on various factors such as the nature of the message, the medium used, and the frequency of the advertisement.

The Certainty About the Duration of the Benefits of Advertising