Successful advertising is just copy and graphics, especially clever copy and graphics.
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Q12: Research of a media entity's readership/viewership to
Q13: Communications strategies are concerned with the planning,
Q14: The first step in the development of
Q15: There are no universally accepted standards for
Q16: Undercover marketing is marketing that is planned,
Q18: Push/pull strategies are important, particularly for firms
Q19: To create awareness about a product is
Q20: Communication strategies are related to persuasive communications
Q21: In the "how often to say it"
Q22: The most neglected stage of communications research
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