A Designated Market Area (DMA) is not the preferred unit of analysis to define origin markets by media coverage.

Question

Quizplus · Accepted Answer

A Designated Market Area (DMA) is often used as a unit of analysis to define origin markets by media coverage because it represents a specific geographic area where the population can receive the same television and radio station offerings, making it a relevant measure for media coverage and advertising purposes.

A Designated Market Area (DMA) Is Not the Preferred Unit