Validity is:
A) Consistent results over different samples taken from the population over time
B) Whether or not the data represent true and accurate measures of the variables under study
C) If the data measures something other that what it purports to measure
D) The consistency in measurement over different points in time
Correct Answer:
Verified
Q39: . Restaurant and foodservices firms use research
Q40: Quantitative Research is:
A) Information that is collected
Q41: Is marketing research more important today than
Q42: Inferential quantitative research:
A) Allows us to generalize
Q43: The_ is derived from the_ .
A) Population;
Q45: The major drawback with qualitative research is
Q46: A non- probability sample is also known
Q47: _data is far more powerful than_ data.
A)
Q48: Describe the difference between qualitative and quantitative
Q49: The first four steps in building a
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