Competitive advantage is when a firm is able to capture a large share of the market and earn higher than average profits.
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Q9: Sales-oriented companies and sales-oriented people are the
Q10: An example of customer responsiveness is when
Q11: Innovation is where a company copies what
Q12: Non-traditional marketing oriented management thinks in terms
Q13: Efficiency is when the whole process of
Q15: Customer responsiveness is used to determine what
Q16: High quality = high prices
Q17: Competitive advantage is defined as the ability
Q18: Two of the most important competencies are
Q19: Marketing is the integration of all the
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