Non-traditional marketing oriented management thinks in terms of the entire buying process.
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Q7: The dimensions that define quality can be
Q8: According to Drucker, the purpose of a
Q9: Sales-oriented companies and sales-oriented people are the
Q10: An example of customer responsiveness is when
Q11: Innovation is where a company copies what
Q13: Efficiency is when the whole process of
Q14: Competitive advantage is when a firm is
Q15: Customer responsiveness is used to determine what
Q16: High quality = high prices
Q17: Competitive advantage is defined as the ability
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