A reason why culture has been under-emphasised by social psychologists may be because they have:

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Social psychologists have often believed that social theories are universal, which has led to an underemphasis on the role of culture in shaping human behavior. This assumption implies that findings and theories derived from studies in one cultural context are applicable across different cultures, potentially overlooking the significant influence of cultural factors.

A Reason Why Culture Has Been Under-Emphasised by Social Psychologists