Group leaders engage more readily in helping behaviour than ordinary group members. Baumeister and colleagues (1988) explain this by means of:

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Baumeister and colleagues (1988) explain that group leaders engage more readily in helping behavior than ordinary group members due to less social diffusion. Social diffusion refers to the phenomenon where individuals in a group are less likely to take action or responsibility because they assume that others will do so. Leaders, due to their roles, may feel a stronger sense of responsibility and are thus less influenced by social diffusion, leading them to engage more in helping behaviors.

Group Leaders Engage More Readily in Helping Behaviour Than Ordinary