Wayne has taken up surfing. Now he spends every free minute at the beach. He wears long baggy shorts, wrap-around sunglasses and has dyed blonde curls. In joining a 'world of surfies' he is responding to:

Question

Quizplus · Accepted Answer

Wayne is adopting the behaviors and appearance associated with the surfing community, which he likely admires or wants to be part of. This is an example of referent informational influence, where individuals conform to the norms of a group they identify with or aspire to join.

Wayne Has Taken Up Surfing