According to Moscovici, when a member of a minority influences a private change in the attitudes of the majority, it is called a ________ effect.

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Moscovici's theory of minority influence suggests that when a member of a minority influences a change in the attitudes or behaviors of the majority, it is known as a conversion effect. This is because the change often occurs on a deeper, more private level, leading to a genuine internalization of the new viewpoint.

According to Moscovici, When a Member of a Minority Influences