Derek works on advertising for a car manufacturer. He recently promoted the company's new vehicle. In light of the highly competitive market, Derek's advertising strategy would work best by:

Question

Quizplus · Accepted Answer

Incorporating both factual and feeling elements in advertising is effective because it appeals to both the logical and emotional aspects of consumer decision-making. This approach can help differentiate the product in a competitive market by providing valuable information while also connecting with consumers on an emotional level.

Derek Works on Advertising for a Car Manufacturer