In marketing (Belch & Belch, 2012) , background music for an advertisement is meant to:
A) induce a good mood so will have fuzzy feelings about the product.
B) create a positive link between a good mood and the product.
C) inspire positive feelings that reduce perceived weaknesses of the product.
D) induce a good mood so we will attend and process information from the ad.
Correct Answer:
Verified
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B)
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A)
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A)
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