Brett was listening to his favourite rock band while reading a magazine advertisement for a new body lotion 'designed to make your partner crazy for you!' Sonia read the same advertisement in a quiet corner of the room. Brett thought he had better check out this new body lotion, but Sonia had forgotten about it as she turned the next page. This sounds very much like the effects of:

Question

Quizplus · Accepted Answer

Classical conditioning involves pairing a neutral stimulus with a meaningful stimulus to elicit a desired response. In this case, the advertisement (neutral stimulus) is paired with the idea of making a partner crazy for you (meaningful stimulus), leading to a positive response (desire to purchase the lotion).

Brett Was Listening to His Favourite Rock Band While Reading