One way of using priming to measure an underlying attitude is to:

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Priming in psychology involves presenting one stimulus to influence the response to a subsequent stimulus, without the individual being aware of the connection. In the context of measuring attitudes, pairing an attitude that is congruent with a 'correct' test response can subtly influence participants to respond in ways that reveal their underlying attitudes. This method does not rely on direct questioning but rather on the influence of prior stimuli on current perceptions and responses.

One Way of Using Priming to Measure an Underlying Attitude