Jenny loves knitting and most of her friends now own a beautifully knitted jumper. But now she is selling her jumpers through a craft shop and, although she makes quite a lot of money for each jumper, she can't seem to get motivated anymore. 'Ha!' you say, 'social psychology tells us that she would have loved knitting earlier because _________'.

Question

Quizplus · Accepted Answer

The overjustification effect explains how external rewards (in this case, money) can decrease a person's intrinsic motivation to perform a task they previously enjoyed for its own sake, like Jenny's knitting.

Jenny Loves Knitting and Most of Her Friends Now Own