You met Sarah in your very first Introduction to Psychology lecture. Throughout the semester, you have discovered that Sarah is intelligent, humorous, generous, and really social. However, you have also noticed she is quite lazy and bossy. Using your knowledge of cognitive algebra, you have worked out that your final impression of Sarah as a potential friend is quite high at +3.60. However, your final impression of Sarah as a partner for an assignment is -1.70. This is an example of:

Question

Quizplus · Accepted Answer

This scenario exemplifies weighted averaging, where different traits are given different weights based on their relevance to the context (friendship vs. assignment partner), affecting the overall impression differently in each context.

You Met Sarah in Your Very First Introduction to Psychology