In Terms of Our General Impression of Someone, We Are

In terms of our general impression of someone, we are more likely to recall information that is inconsistent, rather than consistent, with our impression. Why is this?

A) Because inconsistent information attracts attention and generates more cognition and thought, strengthening memory retrieval routes
B) Because inconsistent information attracts attention and generates more cognition and thought, weakening memory retrieval routes
C) Because we don't want to believe that our original impressions about someone are wrong
D) Because cognitively it is easier to attend to information that is consistent with our original schema