The method in which researchers study variables such as the portrayals of girls and boys or people of varying races and ethnicities in samples of books, magazines, television shows, etc. is called

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Content analysis is a research technique used to systematically analyze the content of communication media through the coding and counting of various aspects of the media content, such as the portrayal of different genders and ethnicities.

The Method in Which Researchers Study Variables Such as the Portrayals