All of the following are limitations of direct consumer surveys except:
A)the possibility that consumers' responses may not reflect their actual behavior in the market place.
B)the possibility of response biases because survey respondents may not want to reveal their true preferences.
C)the likelihood that respondents will deliberately and systematically mislead interviewers.
D)the possibility that the type of questions asked may unintentionally bias the respondent's answers.

Question

Quizplus · Accepted Answer

While there may be some degree of response bias and unintentional biases in the questions, deliberate and systematic deception by respondents is not a common limitation of direct consumer surveys.

All of the Following Are Limitations of Direct Consumer Surveys