In the study of the demand for fast food, the researchers based the study on the concept that consumers react to:
A) only the money price.
B) only the value of time spent in acquiring the food.
C) both the money price and the value of time spent in acquiring the food.
D) none of the above.

Question

Quizplus · Accepted Answer

Consumers consider both the money price and the time cost when deciding on fast food purchases, as both factors contribute to the overall cost and convenience of the purchase.

In the Study of the Demand for Fast Food, the Researchers