The main use of industry segmentation analysis is:
A)Identify the most attractive segments for a firm to locate within
B)Understand better the needs of different customer groups
C)Formulate better marketing strategies
D)Predict the likely evolution of market structure

Question

Quizplus · Accepted Answer

Industry segmentation analysis primarily helps firms identify the most attractive segments to target, allowing them to allocate resources effectively and maximize profitability.

The Main Use of Industry Segmentation Analysis Is