"Strategic fit" related to the consistency between a firm's strategy and,on one hand,its external environment and,on the other,its internal resources and capabilities.

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Strategic fit refers to the alignment between a firm's strategy and both its external environment (e.g. market conditions, competition, etc.) and internal resources and capabilities (e.g. human capital, technology, etc.). This alignment ensures that the firm can effectively execute its strategy and achieve its goals.

"Strategic Fit" Related to the Consistency Between a Firm's Strategy