Many movies use product placement.For example, the main character in a movie may drink only Dr.Pepper.Companies pay for product placement because they assume that it increases the likelihood that audience members will later buy the product.If a person's shopping is unconsciously influenced by the appearance of a product in a movie, this effect is likely due to existence of the item in memory.
A)explicit
B)semantic
C)implicit
D)procedural

Question

Quizplus · Accepted Answer

The effect of product placement on shopping behavior is likely due to existence in memory, which suggests that it is an implicit effect. Implicit memory refers to memory that is unconscious or automatic, and it is often the result of repeated exposure or learning. In this case, the repeated exposure to a product in a movie may lead to an automatic preference or familiarity with the product, which could influence subsequent shopping behavior without the person being consciously aware of it. Therefore, the best choice is C, implicit.

Many Movies Use Product Placement