Sally used to live in a small town in Iowa, but she moved to New York City about 10 years ago.When she sends holiday cards to her friends in Iowa, she has trouble remembering their zip codes and can think of only ones in New York.This phenomenon is most likely due to
A)retroactive interference.
B)misattribution.
C)proactive interference.
D)absentmindedness.

Question

Quizplus · Accepted Answer

Retroactive interference occurs when new information interferes with the ability to recall old information. Sally's difficulty in remembering her friends' Iowa zip codes because of her familiarity with New York zip codes is an example of this phenomenon.

Sally Used to Live in a Small Town in Iowa