Often, at the end of a long soccer practice, Roland tells himself that he must love soccer because he works so hard at it.One day, his high school soccer coach says that Roland is good enough to get a full soccer scholarship to college.Now Roland leaves long practices telling himself that he is working this hard to earn a scholarship, and he finds that he now enjoys soccer less.Bem's self-perception theory would explain Roland's behavior by saying that

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Bem's self-perception theory suggests that people infer their own attitudes from their behavior and the situations in which it occurs. In Roland's case, he previously believed that he loved soccer because he worked hard at it. However, once a specific extrinsic motivation (the soccer scholarship) was introduced, Roland now views his behavior (practicing soccer) as being solely motivated by the desire for the scholarship. As a result, his enjoyment of soccer has decreased because winning the scholarship has become the sole reason for playing soccer.

Often, at the End of a Long Soccer Practice, Roland