When people are uncertain of how to behave, they often look to others to help tell them the correct way to do things.This type of conformity is known as influence.

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Informational conformity is a type of conformity where people conform because they believe that others' interpretation of an ambiguous situation is more correct than their own. In situations where people are uncertain of how to behave, they may look to others for information on how to behave correctly.

When People Are Uncertain of How to Behave, They Often