While Henry was pledging a college fraternity he was required to participate in a number of humiliating and dangerous activities.However, while Sarah was pledging a college sorority, she was showered with affection and praise.Based on what you know about cognitive dissonance, who is likely to develop more loyalty and devotion to his or her new group?

Question

Quizplus · Accepted Answer

Cognitive dissonance theory suggests that individuals who undergo difficult or unpleasant experiences to join a group (like Henry) are likely to develop stronger loyalty and devotion to the group, as they seek to justify the effort and discomfort they endured.

While Henry Was Pledging a College Fraternity He Was Required