The advertising committee for a politician is going door-to-door and asking people to place a big,unattractive election sign on their lawns.Assuming that most people will refuse at first,the advertising committee is prepared to ask them to place a small sign on their lawns,which is the actual plan.Which strategy for successful persuasion is the advertising committee using in this scenario?

Question

Quizplus · Accepted Answer

The advertising committee is using the door-in-the-face strategy, as they are starting with a large request (placing a big sign on their lawn), which will most likely be refused, followed by a smaller request (placing a small sign), which is the actual goal. This strategy relies on the principle of reciprocity, where the person who refuses the first request is more likely to agree to the second, smaller request.

The Advertising Committee for a Politician Is Going Door-To-Door and Asking