Susan drives by an unusually colorful APArtment building each day on her way to and from work.Initially,she does not think much of the structure and has a mild dislike for it.However,after several months of commuting,she starts to like the APArtment building and is even considering renting an APArtment there.This change in Susan's feelings about the building best demonstrates:

Question

Quizplus · Accepted Answer

This is an example of the mere exposure effect, which is the tendency for people to develop a preference for things simply because they are familiar with them. Susan's repeated exposure to the colorful APArtment building has led to her liking it more over time. The other options are not as applicable in this scenario. The social comparison effect involves evaluating oneself and one's opinions based on the opinions and behaviors of others, but this is not demonstrated in the scenario. Normative social influence refers to the tendency to conform to the norms of a group in order to be accepted, but there is no indication that Susan's change in feelings is due to conformity. Informational social influence involves relying on others for information and guidance, but there is no indication that Susan's feelings about the APArtment building are due to the influence of others.

Susan Drives by an Unusually Colorful APArtment Building Each Day