The major difference between public relations and advertising is that public relations cannot be used as a part of
IBP campaigns.

Question

Quizplus · Accepted Answer

This statement is false. Public relations can be used as a part of Integrated Brand Promotion (IBP) campaigns. In fact, public relations is one of the key components of IBP along with advertising, sales promotion, personal selling, direct marketing, and social media.

The Major Difference Between Public Relations and Advertising Is That