A clothing company that targets preteens and young teens has to respond quickly when its celebrity spokesperson, a 19-year-old pop singer, is arrested for drunk driving and cocaine possession.A few months later, its new public relations specialist reviews this situation and how it was handled.To better handle such situations in the future, she decides to:

Question

Quizplus · Accepted Answer

Conducting a public relations audit and identifying vulnerabilities can help the company prepare for and handle negative situations in a more effective manner. This proactive approach can also help prevent future crises from occurring. The other options, such as trying to control media coverage or deploying lobbyists, may not be effective or ethical solutions. Disseminating positive information through in-house publications may be helpful, but it is not as comprehensive as a public relations audit.

A Clothing Company That Targets Preteens and Young Teens Has