The idea behind both buzz and viral marketing strategies is to:

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Both buzz and viral marketing strategies rely heavily on identifying and targeting key connectors or influencers who can help spread the message to a wider audience. These influencers could be bloggers, social media personalities, or other individuals with a large following who are likely to share the message with their own networks. By focusing on these key connectors, companies can create a ripple effect that helps to amplify the message and generate buzz among a wider audience.

The Idea Behind Both Buzz and Viral Marketing Strategies Is