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A Publisher of Children's Books Launches a Campaign to Promote

Question 72

Multiple Choice

A publisher of children's books launches a campaign to promote literacy by donating books to 25 public libraries and 50 public schools in low-income areas across the country.The publisher is conducting: 


A)  a sales promotion. 
B)  advocacy advertising. 
C)  green marketing. 
D)  cause-related advertising.

Correct Answer:

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