Scenario 18-2
A young man decides to become a mass producer of T-shirts.His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping.Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relations
issues too.
-(Scenario 182) The conflict passes, things settle down, and he goes on to build his business-knowing that a rash of bad publicity could have done him wrong even before he got started.Now, he knows that he is part of an industry with many questionable players.He is also aware that the chance of being associated with sweatshops, illegal hiring, or other unsavory aspects of business is high.Therefore, he prepares a better position to issue public statements based on current and accurate data.

Question

Scenario 18-2
A young man decides to become a mass producer of T-shirts.His small factory located in Oregon begins promoting itself by hiring excellent seamstresses, offering a pleasant working environment, decent salaries, and giving the public an opportunity to buy clothes that are truly "made in America." The company eventually adds other clothing items, opens three brick-and-mortar retail stores in several large cities, and expands to online shopping.Over the years, the firm grows and prospers due to its reputation as an American manufacturer, a fair employer, and an opponent of the traditional view of "sweatshops." However, along the way, it deals with a few public relations
issues too.
-(Scenario 18­2) The conflict passes, things settle down, and he goes on to build his business-knowing that a rash of bad publicity could have done him wrong even before he got started.Now, he knows that he is part of an industry with many questionable players.He is also aware that the chance of being associated with sweatshops, illegal hiring, or other unsavory aspects of business is high.Therefore, he prepares a better position to issue public statements based on current and accurate data.

Quizplus · Accepted Answer

The best choice is a public relations audit, as it involves analyzing the current state of the company's image and identifying potential areas of improvement. This allows the company to proactively address any issues and prevent negative publicity in the future. A reactive strategy, press conference, or publicity stunt may be necessary in response to a specific crisis or issue, but they are not long-term solutions for maintaining a positive public image.

Scenario 18-2 a Young Man Decides to Become a Mass Producer of Producer