Though emerging technologies have created exciting new options for direct marketers, businesses have had direct contact with consumers since the early days of mail-order companies and catalog merchandisers.
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Q1: One disadvantage of direct marketing is that
Q2: A marketing database represents an organization's collective
Q4: All conventional media such as television, radio,
Q5: Direct marketing is an interactive system of
Q6: Direct marketers employ mailing lists because they
Q7: A home decor catalog is trying to
Q8: Direct marketing can provide consumers access to
Q9: Streamlined catalogs are a great way to
Q10: In the context of direct marketing, focusing
Q11: Internal mailing lists are created by accessing
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