A direct marketer promoting a service industry uses both internal and external lists.Which of the following is a difference between internal and external lists?
A) Internal lists contain all types of consumer information, whereas external lists consist of names and addresses.
B) Internal lists help to develop relationships with current customers, whereas external lists help to attract new customers.
C) Internal lists are drawn from the general population, whereas external lists are drawn from competitors' customer lists.
D) Internal lists cannot be enhanced, whereas external lists can be enhanced.

Question

A direct marketer promoting a service industry uses both internal and external lists.Which of the following is a difference between internal and external lists? 
A) Internal lists contain all types of consumer information, whereas external lists consist of names and addresses. 
B) Internal lists help to develop relationships with current customers, whereas external lists help to attract new customers. 
C) Internal lists are drawn from the general population, whereas external lists are drawn from competitors' customer lists. 
D) Internal lists cannot be enhanced, whereas external lists can be enhanced.

Quizplus · Accepted Answer

The difference between internal and external lists is that internal lists help to develop relationships with current customers, whereas external lists help to attract new customers. Internal lists typically consist of current customers or individuals who have shown interest in the company's product or service, while external lists may consist of purchased lists or lists collected through partnerships or collaborations. Utilizing both types of lists can be beneficial for a marketer, as it allows for both customer retention and acquisition.

A Direct Marketer Promoting a Service Industry Uses Both Internal