A nationally distributed fashion magazine regularly acts as a vehicle for direct marketing.This occurs when companies use the magazine to promote their products or services by:
A)having feature stories about products published in the magazine.
B)sending press releases to the magazine.
C)getting free publicity in advice columns of the magazine.
D)paying for bind-in insert cards in the magazine.

Question

Quizplus · Accepted Answer

Bind-in insert cards are physical advertisements that are printed on a separate cardstock and then bound into the magazine. These cards can be easily removed and redeemed as coupons or used to promote a specific product or service. This is a direct marketing tactic as it allows companies to target magazine readers with a specific message and call to action.

A Nationally Distributed Fashion Magazine Regularly Acts as a Vehicle