Scenario 17-2
AmericanProfile is an e-technology company.It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser.Thus, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network.And it all happens in real time.
-(Scenario 17-2) Like many firms, AmericanProfile uses an RFM analysis to identify certain groups of high-profile customers and analyze their habits across three criteria.RFM stands for:

Question

Quizplus · Accepted Answer

RFM stands for recency, frequency, monetary. This analysis helps to identify customers who have recently made purchases, who make frequent purchases, and who spend a significant amount of money. These high-profile customers can then be targeted with special marketing campaigns and promotions to retain their loyalty and increase their spending.

Scenario 17-2 AmericanProfile Is an E-Technology Company.It Allows Companies to Search and Search