Billboards offer several strong advantages,but they are most effective as a promotional medium when they are in a location that:

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Billboards are most effective when they are located in areas that relate to an immediate need or desire. For example, a billboard advertising a restaurant should be located near the restaurant, where people are likely to be hungry and looking for a place to eat. This increases the chances of the billboard being noticed and having an impact on potential customers. Incorporating specialized lighting and offering round-the-clock exposure may also have a positive effect, but location is the most important factor for the effectiveness of the billboard. Sending a message to the national and international market may be a goal for some advertisers, but it is not directly related to the effectiveness of the billboard in promoting a product or service.

Billboards Offer Several Strong Advantages,but They Are Most Effective as a Promotional