Of all types of support media, directory advertising offers a unique advantage by:

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Directory advertising helps consumers follow through on purchases by providing contact information and locations of businesses. This is a unique advantage that other types of support media may not offer. Technologically advanced and innovative options may be found in other types of support media, while enhancing brand awareness and recall can be achieved through various forms of advertising. Stressing on the brand name and keeping the message within six words is not necessarily a unique advantage of directory advertising.

Of All Types of Support Media, Directory Advertising Offers a Unique