Scenario 15-2
The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands.
-(Scenario 15-2)The displays commissioned by Sounds Good need to be set up and maintained.Any record store that agrees to do this gets several copies of Planet Moon CDs and past releases from Sounds Good for free.This is known as a(n)_________.

Question

Scenario 15-2
The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon. Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash. The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands. 
-(Scenario 15-2)The displays commissioned by Sounds Good need to be set up and maintained.Any record store that agrees to do this gets several copies of Planet Moon CDs and past releases from Sounds Good for free.This is known as a(n)_________.

Quizplus · Accepted Answer

The offer of free past releases from Sounds Good, along with several copies of the Planet Moon CD, to any record store that agrees to set up and maintain a display is an example of a merchandise allowance. A merchandise allowance is a type of sales promotion where a manufacturer or distributor offers free merchandise to a retailer in exchange for certain promotional or merchandising activities.

Scenario 15-2 The Sounds Good Recording Company Is Getting Ready to Release