Scenario 15-2
The Sounds Good recording company is getting ready to release the first compact disc from its newest band, Planet Moon.Sounds Good's last three releases have been dismal failures, and the struggling company needs a quick influx of cash.The owners decide to use sales promotions to move the Planet Moon disc through record stores and into customers' hands.
-(Scenario 15-2) MusicMixers, a manufacturer of recording equipment, speakers, and microphones based in Baltimore, is a supplier for Sounds Good.The owners of Sounds Good have purchased most of their studio equipment from MusicMixers.Now, MusicMixers is running a promotion of its own.When the sales representative visits, he drops off two expensive leather jackets with a small MusicMixers logo on one sleeve.The jackets are considered as , and are part of a business-market sales promotion.

Question

Quizplus · Accepted Answer

The jackets are given as a gift to the owners of Sounds Good, which makes them business gifts. They are not advertising specialties because they are not being sold or given away to the public for promotional purposes, nor are they premiums or merchandise allowances because they are not being given to customers as part of a purchase or incentive program.

Scenario 15-2 The Sounds Good Recording Company Is Getting Ready to Release