Scenario 15-3
Stacey is making her weekly trip to the grocery store. She takes with her a National brand coffee coupon worth 50 cents. While shopping she was asked if she would like to try a slice of pizza from a sales person. After tasting it, the sales personal directs her to where the brand is available. When Stacey arrives at her favorite brand oftoothpaste, she is delighted to find that she would receive a toothbrush along with the toothpaste attached to the box for no charge. She then runs into a cardboard cutout of an actor from a medical drama that she watches on TV, with a box full of pain relievers built into it. At her last stop, the cereal aisle, she notices that a brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character.
-(Scenario 15-3)Among all the products with sales promotions in the store,which of the following involved Point-of Purchase advertising that might have cost the manufacturer a few pennies?

Question

Scenario 15-3
Stacey is making her weekly trip to the grocery store. She takes with her a National brand coffee coupon worth 50 cents. While shopping she was asked if she would like to try a slice of pizza from a sales person. After tasting it, the sales personal directs her to where the brand is available. When Stacey arrives at her favorite brand oftoothpaste, she is delighted to find that she would receive a toothbrush along with the toothpaste attached to the box for no charge. She then runs into a cardboard cutout of an actor from a medical drama that she watches on TV, with a box full of pain relievers built into it. At her last stop, the cereal aisle, she notices that a brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character. 
-(Scenario 15-3)Among all the products with sales promotions in the store,which of the following involved Point-of Purchase advertising that might have cost the manufacturer a few pennies?

Quizplus · Accepted Answer

The cardboard cutout of an actor from a medical drama used to promote the pain medicine is an example of Point-of-Purchase advertising, which is designed to attract customers' attention at the place where they make the purchase decision. This type of advertising typically involves displays or signage and can be relatively inexpensive, costing only a few pennies to the manufacturer in terms of the materials used.

Scenario 15-3 Stacey Is Making Her Weekly Trip to the Grocery Store