A customer searches for air conditioners online, and finds other advertisements from well-known air conditioning brands quoting the prices of their products.This is an example of search engine optimization.

Question

Quizplus · Accepted Answer

This scenario is an example of paid advertising, not search engine optimization. The other brands have paid to have their advertisements appear in search results related to air conditioners. Search engine optimization refers to the process of optimizing a website to rank higher in organic search results.

A Customer Searches for Air Conditioners Online, and Finds Other