The goal of tracking online consumer behavior is essentially to:

Question

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Tracking online consumer behavior helps to bring more relevant and useful ads that are specific to consumers' wants and needs. By analyzing consumers' online activities, marketers can tailor their advertising strategies to target specific demographics, interests, and behaviors. This leads to a more effective and efficient use of advertising resources, as well as a more positive consumer experience. Choosing options A, B, and D are incorrect because they do not fully encompass the primary objective of tracking online consumer behavior.

The Goal of Tracking Online Consumer Behavior Is Essentially To