A surfboard manufacturer decides to promote the sales of his product by offering discounts on the Internet via an email campaign.Consumers simply have to click on a link in the email, and they will be able to avail the offer.The advantage of using this technique is that it not only increases brand awareness for the company, but also:

Question

Quizplus · Accepted Answer

By offering discounts via email campaign, the surfboard manufacturer can acquire the consumers' email information and opt-in contact for future marketing purposes. This can help in building a customer base and increasing sales in the long run. The other options, while important, do not directly provide email contact information for future marketing efforts.

A Surfboard Manufacturer Decides to Promote the Sales of His