An advertiser who seeks high reception and voluntary audience exposure for his advertisements, should choose magazines as his advertising medium.

Question

Quizplus · Accepted Answer

Magazines allow for targeting specific audiences with niche interests and offer a longer lifespan for the advertisement compared to other mediums such as television or radio. Additionally, readers tend to voluntarily engage with the content and therefore may be more receptive to the advertisements within the magazine.

An Advertiser Who Seeks High Reception and Voluntary Audience Exposure